GOOGLE CHANGE OF ADDRESS

tv test patternGoogle announced early in August they are using SSL/HTTPS as a ranking signal in their Google search algorithm. So far, from an SEO standpoint, a big yawn here. I’ve seen no change in rankings to any site where I’ve made the switch from http to https. While obviously a very weak signal, it’s in the algorithm so we march on with it, I suppose. Google has said they may “decide to strengthen” the HTTPS ranking signal “over time” to “give webmasters time to switch to HTTPS.” We’ll see.

What about changing your address from http to https with Google? Totally unnecessary, and upon inspection in Google Webmaster Tools, the tool to make the change does not work. Google has said the tool is unnecessary, which is the reason it’s not supported.

Alright then, now you know.

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