Pay for Google Maps – What’s Up With This?

I received a disturbing email from Google advising they will now be charging website developers such as me for using their Google Maps API when used on my client sites. Here’s the email:

“Today we are announcing important changes, including our new name – Google Maps Platform, a simplified product structure, pay as you go pricing for all, and more. Please take a few minutes to review the announcement to familiarize yourself with the upcoming changes.

We would like to highlight a few updates that may impact your implementation. Beginning June 11th, we are launching our new pricing plan and providing all users access to support. We’ll continue to offer a free tier — all developers will receive $200 of free monthly usage of our core products.

In addition, this change will require you to enable billing and associate it with all of your Google Maps Platform projects. Creating a billing account helps us better understand your usage so we can continue developing helpful products. It also allows you to scale easily with less downtime and fewer performance issues if your product grows beyond the $200 of free monthly usage. For additional visibility and control you can set daily quotas or billing alerts.”

Seriously? To me, this is greed. Google (Alphabet, Inc.) has the highest market cap of all the world’s corporations at some $780B and makes over $110B per year. Ugh!

I have to assume we WordPress Theme and Plugin Developers who have built-in support for Google Maps are going to have to make some big changes and that existing sites will find dark spaces where there once was a map, showing you the way.

Stay tuned!

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