DON’T BE A REPEAT:

Are you guilty? Do you own multiple domains where you are repeating the same content meaning your content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

If the above defines you, Google will penalize you in search results!

WHAT TO DO:

If you are genuinely syndicating your content across other sites, do it carefully! Google will always show the version they think is most appropriate for users in any given search, which may or may not be the version you’d prefer. However, it’s helpful to ensure that each site on which your content is syndicated includes a link back to your original article.

According to Google; “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, we do a good job of choosing a version of the content to show in our search results.”

WORST CASE:

Again, according to Google; “If our review indicated that you engaged in deceptive practices and your site has been removed from our search results, review your site carefully. If your site has been removed from our search results, review our Webmaster Guidelines for more information. Once you’ve made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.

Reconsideration by Google can take time, there is no guarantee when Google will get back to you or of success. Best advice? Avoid avoidable problems!

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