Alt Text – What is it?

When it comes to SEO, alt text or alternative text helps search engines understand what your image is about. Because Google places a relatively high value on alt texts, you should get in the habit of always including same. See the Google article: Image Publishing Guidelines.

With image search, just as with web search, Google’s goal is to provide the best and most relevant search results to our users. Following best practices will increase the likelihood that your images will be returned in those search results.

How it’s done…

Watch my brief video tutorial to the right.


As I say, “We’ve got a plugin for that”. Check out “SEO Friendly Images” HERE. According to the plugin author Chris Alhambra; “The plugin automatically adds “ALT tags” to all images on your site, that do not have a manually set ALT tags, using a smart scan for the best SEO optimization.”

Slick! I’ve not used this plugin as I prefer to follow convention. But, if you are looking for a time saver, this may be it.
– Fred Sessoms

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